This Is Fashion. This Is Fashion On Vetements. Any Questions?

Photos courtesy of Vetements

Photos courtesy of Vetements

Viewing Vetements’ Spring 2017 show is like playing fashion’s version of Where’s Waldo. Ultimately the premise is to find the brilliant, mainstream pieces mixed in with those that look styled in the dark. Of course, I'm supposed to say “shabby chic”, but I’ve never cared much for not stating the obvious. Demna Gvasalia may be controversial, but he’s no novice. Every element is meticulously picked to portray a vibe, an air of I don’t care. That’s true. You apparently “don’t care” about that $2,000 you’re going to spend on his deconstructed vintage Levi's that you can only wear one season. And kudos to you in your, um, windbreaker suit and matching thigh-high boots, sir. You look about as comfortable as a virgin at the gynecologist, but I respect your individuality.

Kidding aside, I’m almost entirely sold on the runway. Sometimes not getting it is getting it, you get it? What the runway showed is that the brand isn’t looking to change its attention-grabbing aesthetic anytime soon. Deconstructed hoodies, enviable boots, and that denim that makes women worldwide swoon were redux. The beauty of Gvasalia’s collection is that the designs were collaborative between a bevy of classic brands, who created with cues from Vetements. From Levi’s & Brioni to Lucchese & Manolo Blahnik, the collection was a group effort - and from a business angle, a spark of genius.

Vetements may not be for everyone, but that’s the point. Separatism, individualism, and lack of conformity - while conforming - may seem as though I’m getting noun happy with a dose of pretension, but if clothes can portray anything we want, then let’s aim for our pleasure. “If you always do what interests you, at least one person is pleased.”

Kelly McIntosh